Marie Ruff

Author:

Marie Ruff

Marie Ruff is Director of Marketing and Communications at NAIOP.
How Data Center Users are Shaping Demand
Hyperscalers, cloud providers and enterprise users are becoming more precise in how they evaluate data center opportunities. In a session at NAIOP’s inaugural I.CON Data Centers conference this week in Jersey City, New Jersey, panelists shared what differentiates successful projects and how developers can align strategy with evolving user expectations. The session was moderated by […]
Inside Washington: Gridlock, Identity and the Loss of the Political Center
“I think all of us know that we're living through extraordinary times,” said Jonathan Martin, POLITICO's bureau chief and senior political columnist. “And it's just a fire hose for those of us who are living this.” Martin presented the keynote address this week at NAIOP’s Chapter Leadership and Legislative Retreat in Washington, D.C., drawing from his wealth of experience as a political journalist providing coverage from the corridors of power in Washington, D.C., to the campaign trails across America.
Myth-busting Cold Storage Development
A panel of experts at I.CON Cold Storage unpacked key trends and addressed cold storage myths to help investors and operators navigate the market and capitalize on growth in a dynamic cold chain landscape.
Leveraging AI for Commercial Real Estate Innovation
“Will [Artificial Intelligence] revolutionize real estate investment, or are we overhyping it?” asked Doris Pitilon, Chief Technology Officer, Faropoint, during a session this week at NAIOP’s I.CON East in Jersey City, New Jersey. She explained that there are many types of AI, all with different functions, including deep learning, which tries to mimic the human brain, and generative AI, which tries to create new content from existing content.
Lighting the Way: How Community Solar is Transforming Neighborhoods
The U.S. is facing an energy crisis, with not enough power generated by the grid to feed the ever-growing demand. On Jan. 20, 2025, President Donald Trump declared this issue a national emergency. One effective solution to help address this expansive problem: transforming unused commercial rooftops into sources of solar power that can then be fed back into the energy grid.
Data Centers Decoded: Building the Digital World’s Infrastructure
With the demand for data centers skyrocketing, mastering the intricacies of developing this high-demand asset can provide a valuable competitive edge. A panel of experts at NAIOP’s I.CON East this week in Jersey City, New Jersey, delved into the strategic nuances of data center development, addressing critical factors such as site selection, land evaluation and the optimization of infrastructure to meet both current and future needs.
From Boom to Balance: What’s Next for Industrial Capital Markets? 
Knowing that the markets hate uncertainty, how can industrial investors, owners and developers make wise decisions during a period marked by global trade wars and other wide-ranging geopolitical forces? A panel of experts at NAIOP’s I.CON East shared their perspectives on opportunities and risks facing the industrial capital markets and the critical factors to consider in the year ahead.

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